Cultural texts provide the flesh and bones, as it were, for what George Lakoff and Mark Johnson call the “metaphors we live by.” These are metaphors that shape our most basic understanding of the world as we experience it, metaphors that shape our perceptions and our practices without our even noticing them. As Lakoff and Johnson point out, the North American proverbial saying “time is money” is a root metaphor for a fundamental aspect of human experience and suggests that time is a valuable commodity. This metaphor predisposes us to think about everyday life in terms of “spending,” “saving,” or “wasting” time. Once again, we see how culture exerts its hegemonic influence by taking captive our imagination.
from “What is Everyday Theology?” by Kevin Vanhoozer, in Everyday Theology: How to Read Cultural Texts and Interpret Trends.